Should you Pay Per Click? Commonly refered to as PPC among the savy internet marketers. If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results. You research and choose the hottest keywords, then burn through your daily budget in [...]

As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors: – The impression rate – Your ad position – Click thru rate (CTR) – Conversion rate Finding the right balance between impression rate, ad position [...]